mmcc
Mar 29, 08:46 AM
Yes, the App Store can give you exposure, but you still have to market and sell your solution for people to find you or want you. Plus, the AppStore is one outlet and your other outlets should never be abandoned.
Yes, but you can't have it both ways. A successful Mac App Store from your perspective means more Apple customers use it to find apps. In my experience to date, this means those other "outlets" become less and less profitable. Marketing is a numbers game and a major disruption like the Mac App Store can quickly shift those numbers to the negative. In my case it is no longer profitable to maintain some of those "other outlets".
Here's a specific example: Google AdWords. Before the Mac App Store opened, many customers gravitated first to Google search to find an app. I would pay for AdWords placement and if I got a click-through I could be assured that my website exclusively captured the attention. Yes, my app still had to be good enough to capture a sale but at least there were no other competitors there -- and no freebie alternatives (except for demos/trials).
The same strategy no longer works with the Mac App Store. First, the traffic in Google search is reduced as more Apple customers gravitate to the Mac App Store first. My conversions costs showed a clear trend upward as soon as the Mac App Store opened (other competitors in my app space have also dropped away from AdWords indicating similar escalating conversion costs). Furthermore, if I try to drive customers to the Mac App Store to buy, to increase my exposure therein, I incur the AdWord conversion costs, plus the 30% to Apple and a reduced price in the Mac App Store to compete in the race to the bottom. Clearly AdWords is a losing strategy in this case.
However... you're point on price is one to be considered. If you want to get impulse buys, you have to be impulsed priced.
That's fine if the volume was worthwhile. What I am saying is that impulse buy volume is NOT there at any price to even approach what I was making in my market space before. I've been in the #1 spot for my category and it was not a windfall.
I say again, the Mac App Store has depressed the sales volume and gross in my category for everyone. This is not a success in the sense of encouraging a vibrant and growing Mac software market. I felt that before the Mac App Store opened that the Mac software market was reaching a critical mass and that developers found it increasingly attractive. The Mac App Store has crushed that IMO and I am not sure it will return unless Apple makes huge percentage gains in the traditional PC market (and recent trends show it is leveling off).
Please don't take me wrong... I'm not saying you're wrong... just pointing out that the AppStore does not guarantee anything if you don't have good sales and marketing behind it. Also, you have to have software people want.
How exactly would you suggest to market in the Mac App Store? I can't buy ad placement. Lowering my price to 99 cents hasn't given me exposure. I need some (ethical) ideas. :p
Yes, but you can't have it both ways. A successful Mac App Store from your perspective means more Apple customers use it to find apps. In my experience to date, this means those other "outlets" become less and less profitable. Marketing is a numbers game and a major disruption like the Mac App Store can quickly shift those numbers to the negative. In my case it is no longer profitable to maintain some of those "other outlets".
Here's a specific example: Google AdWords. Before the Mac App Store opened, many customers gravitated first to Google search to find an app. I would pay for AdWords placement and if I got a click-through I could be assured that my website exclusively captured the attention. Yes, my app still had to be good enough to capture a sale but at least there were no other competitors there -- and no freebie alternatives (except for demos/trials).
The same strategy no longer works with the Mac App Store. First, the traffic in Google search is reduced as more Apple customers gravitate to the Mac App Store first. My conversions costs showed a clear trend upward as soon as the Mac App Store opened (other competitors in my app space have also dropped away from AdWords indicating similar escalating conversion costs). Furthermore, if I try to drive customers to the Mac App Store to buy, to increase my exposure therein, I incur the AdWord conversion costs, plus the 30% to Apple and a reduced price in the Mac App Store to compete in the race to the bottom. Clearly AdWords is a losing strategy in this case.
However... you're point on price is one to be considered. If you want to get impulse buys, you have to be impulsed priced.
That's fine if the volume was worthwhile. What I am saying is that impulse buy volume is NOT there at any price to even approach what I was making in my market space before. I've been in the #1 spot for my category and it was not a windfall.
I say again, the Mac App Store has depressed the sales volume and gross in my category for everyone. This is not a success in the sense of encouraging a vibrant and growing Mac software market. I felt that before the Mac App Store opened that the Mac software market was reaching a critical mass and that developers found it increasingly attractive. The Mac App Store has crushed that IMO and I am not sure it will return unless Apple makes huge percentage gains in the traditional PC market (and recent trends show it is leveling off).
Please don't take me wrong... I'm not saying you're wrong... just pointing out that the AppStore does not guarantee anything if you don't have good sales and marketing behind it. Also, you have to have software people want.
How exactly would you suggest to market in the Mac App Store? I can't buy ad placement. Lowering my price to 99 cents hasn't given me exposure. I need some (ethical) ideas. :p
nosen
Sep 28, 11:19 AM
I wonder what the hold up is with releasing this update? :o
lax33
Sep 12, 10:08 AM
I see everyone has been wondering about content should Apple offer movie downloads via iTunes. How coincidental is it that Lionsgate made a statement recently about iTunes offering movie downloads in the near future. Lionsgate also has one of the largest film libraries and has been rumored as a potential takeover in recent months as well.
robbieduncan
Sep 25, 11:24 AM
You are kidding right? There's a whole guide on "next Tuesday" right here on MR.
The whole post is meant to be a joke. All of those things are true. It's poking fun all the "no new MacBooks, this is a joke, you suck" crowd.
The whole post is meant to be a joke. All of those things are true. It's poking fun all the "no new MacBooks, this is a joke, you suck" crowd.
more...
hob
Jan 9, 01:20 PM
The wait is actually killing me. This is the first time I've not followed on MR Live!
I bet they're getting a gazillion hits on that MWSF '07 site...
I'm giving them till 20.00GMT then I'm just gonna spoil the surprise...
I bet they're getting a gazillion hits on that MWSF '07 site...
I'm giving them till 20.00GMT then I'm just gonna spoil the surprise...
ddrueckhammer
Mar 21, 08:34 AM
Came home from work today to find the window on my back door busted open and my Xbox 360 gone. They left the Wii, PS2, 32" Samsung LCD TV, stereo, MacBook, a ton of DVDs, CDs, and games. Just took the 360, 2 controllers, the XBox Live camera and some games.
Called the cops, they came out, dusted for prints (didn't find anything good), tooks some pictures and wrote up a report. I still have all the reciepts for the 360 so I was able to give them the serial number and thanks to Delicous Library, I had a list of all the games that were stolen.
Funny thing out of all of this: I had a set of Monster Cables for the 360 which force the system to run in HD. Whoever took it will have a nice surprise when they get it home and find out they can't run it on their SD set. (Kinda assuming they won't have an HD TV if they are stealing a 360...)
But really now, who the heck does that?? A bunch of ********* kids I'm guessing. "Oh, lets steal the $400 Xbox instead of the $1500 TV or the laptop." What is this world coming to?? I live in a quiet neighborhood. The only thing I have ever seen a cop around here for is to break up a party down the road on New Years Eve. There are families with young children, a newlywed couple, a couple friends down the road. We all know each other, nobody has ever had a problem like this.
The cops didn't give me much hope for recovering anything and I really wasn't expecting them to. It just really ticks me off that someone can have such little respect for someone else's property. Its not even a matter of the money, my landlord has good homeowner's insurance and he is a friend of mine so I think he will file a claim for me.
Anyway, I just thought I'd post my little rant here and toss my gamertag out there. If anyone sees rtdgoldfish on Xbox Live, let them know they are a no good peice of ****** playing on a stolen system. Or if anyone knows how to track something like this, that would be great!
Man that sucks hard. Last year our apartment was broken into and my girlfriend's 17" Powerbook was stolen and oddly enough some undergarmets from Victoria's Secret. That was all they stole too...I didn't understand why they didn't take the plasma, stereo equipment, jewelry etc. The cops said that the theives were probably in a hurry...
Anyway, there probably isn't anything you can do about it. The cops almost never get prints and (at least in my area) are pretty apathetic about this type of thing. In our case, they didn't really investigate too much at all. There were reports of similar cases at other apartment complexes around the area but I got the feeling that none of the police departments share evidence or collaborated on it because when I called the detectives about it they acted like they didn't know what I was talking about.
My parents were on vacation last year and their luggage was stolen out of their car. They tried to file on their homeowners insurance but the insurance company said they had to have pictures and reciepts for everything they lost. So now my Mom takes pictures of everything she buys :) ....She asked me to run to the store and get some milk for her last weekend and I felt like asking her if I should bring the camera.
Delicious Library is an awesome program!
In any case, install an alarm system. We have a wifi camera system, an alarm, new locks, and the complex put a guard at the gate. Hopefully, that is enough to deter any more burglaries.
If you guys don't already know about them, look up bump keys. They are scary. Anyone can open up just about any lock with minimal effort.
Called the cops, they came out, dusted for prints (didn't find anything good), tooks some pictures and wrote up a report. I still have all the reciepts for the 360 so I was able to give them the serial number and thanks to Delicous Library, I had a list of all the games that were stolen.
Funny thing out of all of this: I had a set of Monster Cables for the 360 which force the system to run in HD. Whoever took it will have a nice surprise when they get it home and find out they can't run it on their SD set. (Kinda assuming they won't have an HD TV if they are stealing a 360...)
But really now, who the heck does that?? A bunch of ********* kids I'm guessing. "Oh, lets steal the $400 Xbox instead of the $1500 TV or the laptop." What is this world coming to?? I live in a quiet neighborhood. The only thing I have ever seen a cop around here for is to break up a party down the road on New Years Eve. There are families with young children, a newlywed couple, a couple friends down the road. We all know each other, nobody has ever had a problem like this.
The cops didn't give me much hope for recovering anything and I really wasn't expecting them to. It just really ticks me off that someone can have such little respect for someone else's property. Its not even a matter of the money, my landlord has good homeowner's insurance and he is a friend of mine so I think he will file a claim for me.
Anyway, I just thought I'd post my little rant here and toss my gamertag out there. If anyone sees rtdgoldfish on Xbox Live, let them know they are a no good peice of ****** playing on a stolen system. Or if anyone knows how to track something like this, that would be great!
Man that sucks hard. Last year our apartment was broken into and my girlfriend's 17" Powerbook was stolen and oddly enough some undergarmets from Victoria's Secret. That was all they stole too...I didn't understand why they didn't take the plasma, stereo equipment, jewelry etc. The cops said that the theives were probably in a hurry...
Anyway, there probably isn't anything you can do about it. The cops almost never get prints and (at least in my area) are pretty apathetic about this type of thing. In our case, they didn't really investigate too much at all. There were reports of similar cases at other apartment complexes around the area but I got the feeling that none of the police departments share evidence or collaborated on it because when I called the detectives about it they acted like they didn't know what I was talking about.
My parents were on vacation last year and their luggage was stolen out of their car. They tried to file on their homeowners insurance but the insurance company said they had to have pictures and reciepts for everything they lost. So now my Mom takes pictures of everything she buys :) ....She asked me to run to the store and get some milk for her last weekend and I felt like asking her if I should bring the camera.
Delicious Library is an awesome program!
In any case, install an alarm system. We have a wifi camera system, an alarm, new locks, and the complex put a guard at the gate. Hopefully, that is enough to deter any more burglaries.
If you guys don't already know about them, look up bump keys. They are scary. Anyone can open up just about any lock with minimal effort.
more...
*LTD*
Apr 23, 07:13 AM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_2 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Mobile/8H7)
RP:
All you have shown is a deep-seated fear of advertising. And it's been stated that Apple doesn't actually collect this data, so it isn't even being used for iAds.
How exactly, specifically, will this cell phone tower tracking info compromise your personal safety? What exactly is there to fear? There must be something more than targeted advertising, which is at best an annoyance you have to live with anyway.
RP:
All you have shown is a deep-seated fear of advertising. And it's been stated that Apple doesn't actually collect this data, so it isn't even being used for iAds.
How exactly, specifically, will this cell phone tower tracking info compromise your personal safety? What exactly is there to fear? There must be something more than targeted advertising, which is at best an annoyance you have to live with anyway.
RichP
Aug 7, 07:01 PM
Hmm..I wonder if this means that we wont see the issues plaguing the 23"s (poor color, banding, etc etc etc)
If so, time to make an upgrade!
If so, time to make an upgrade!
more...
bearbo
Jan 12, 02:45 AM
Overthrow of the government?
:confused: i suppose that's the only definition for revolutionary for you? if so, what do you see in iPhone that's revolutionary?
And only 200 new patents.
is there anything other than the fact there's "200 new patents" (where did you get this anyway?) that you find revolutionary about iPhone?
Apple is not a religion, Steve Jobs is not God.
i'm outa this thread.
:confused: i suppose that's the only definition for revolutionary for you? if so, what do you see in iPhone that's revolutionary?
And only 200 new patents.
is there anything other than the fact there's "200 new patents" (where did you get this anyway?) that you find revolutionary about iPhone?
Apple is not a religion, Steve Jobs is not God.
i'm outa this thread.
Haol
Apr 29, 04:51 PM
I can't believe there are over 60 comments actually commenting the post !
I mean, sure. Cool that Apple listens, and nice to see they are looking into the look and feel. But hey, can't imagine a more minor change :D
I mean, sure. Cool that Apple listens, and nice to see they are looking into the look and feel. But hey, can't imagine a more minor change :D
more...
WestonHarvey1
Jul 21, 09:37 AM
Show me another phone that can drop calls from just the position of one finger. Nokia have their problems at the moment, but their reception has always been rock solid.
That only happens in extremely weak signal areas. Other phones will do that too, it just isn't as obvious where to touch it.
That only happens in extremely weak signal areas. Other phones will do that too, it just isn't as obvious where to touch it.
MacAddict1978
Mar 25, 10:27 AM
The only problem with these comments is that vista did not suck. Running it on boot camp was a great experience and almost had me switching to it full-time. Running windows 7 on boot camp HAS done that for me at least at work, although I still prefer some of what vista had to offer.
The dock could never dream of being what the superbar is though, and that's almost enough.
No Vista didn't suck... it blew! "It's Megamaid sir... she's gone from suck to blow."
The features that were nice additions to Windows in Vista were all... well, things we already had in OSX for years! Without the bugs, hang ups, crashes, resource hogging... Just saying. Win7 is what Vista should have been and wasn't. And while there's nothing innovative or original in Win7, it is probably the best version Microsuck has put out there.
More interesting to me though, where do Apple and Microsoft go next? Lion's new features are nice, but not ground breaking "I'll die if I don't have that!" features. Less is looking to be more these days.
The dock could never dream of being what the superbar is though, and that's almost enough.
No Vista didn't suck... it blew! "It's Megamaid sir... she's gone from suck to blow."
The features that were nice additions to Windows in Vista were all... well, things we already had in OSX for years! Without the bugs, hang ups, crashes, resource hogging... Just saying. Win7 is what Vista should have been and wasn't. And while there's nothing innovative or original in Win7, it is probably the best version Microsuck has put out there.
More interesting to me though, where do Apple and Microsoft go next? Lion's new features are nice, but not ground breaking "I'll die if I don't have that!" features. Less is looking to be more these days.
more...
Cromulent
Apr 12, 05:25 PM
Apple needs to play catch up by adding some features to OSX.
What particular features is Mac OS X missing that Windows 7 has?
What particular features is Mac OS X missing that Windows 7 has?
Geckotek
Jan 3, 07:55 AM
Or not. After all, it isn't like you can take your phone with you to Verizon. Many people aren't going to want to spend the money on an ETF because that's the money they would use for a new phone.
That said, after all these years there are probably enough folks already on Verizon that would jump for an iphone. Enough that it could get interesting in some areas. Just like it did with ATT who thought they could handle the load.
That's the whole point, if you can't take your phone with you, you'll just sell it. Selling an iPhone 4 right now will easily pay for the ETF and the cost of a new Verizon iPhone (assuming pricing is similar.)
That said, after all these years there are probably enough folks already on Verizon that would jump for an iphone. Enough that it could get interesting in some areas. Just like it did with ATT who thought they could handle the load.
That's the whole point, if you can't take your phone with you, you'll just sell it. Selling an iPhone 4 right now will easily pay for the ETF and the cost of a new Verizon iPhone (assuming pricing is similar.)
more...
killuminati
Sep 8, 08:32 PM
I agree with you quigley.
Hip-Hop is very difficult to perform live. No matter how good they sound on the album live just isn't the same.
I thought Kanye did great with what he had though. And he is definately the best thing to happen to Hip-Hop since the Chronic 2001 was released.
Hip-Hop is very difficult to perform live. No matter how good they sound on the album live just isn't the same.
I thought Kanye did great with what he had though. And he is definately the best thing to happen to Hip-Hop since the Chronic 2001 was released.
arn
Jan 5, 10:31 PM
I am not sure whether or not this has been suggested, but is it not possible for someone in the audience (macrumors.com) to set up a video or audio feed?
It's been discussed in this thread:
http://forums.macrumors.com/showthread.php?t=265739
It's best summed up here:
It would be nice, but there are significant hurdles with streaming when you scale up to the volumes that a public keynote stream would attract. There are very few organisations with the infrastructure to serve large numbers of simultaneous streams, and even with donated bandwidth you then have the logistical problem of sending the feed from the source to multiple distribution points.
......
Oh it's definitely possible, but really there's only one company that could realistically cope with the traffic - Akamai - and even they would likely have problems. 150,000 people streaming 300kbit video would be about 44 Gbit/sec, which would be about 10-15% of Akamai's entire global bandwidth usage and 50% of their streams. Even audio would be 10 Gbit/sec for a 64 kbit stream.
Basically, serving up simultanous traffic for a live feed is very resource intensive. It's a very different thing to serve 100,000 people in a day vs 100,000 at the same time.
We're incorporating near-real time photos in this year's MacRumors coverage... so it shuold be pretty enjoyable.... barring any unforseen circumstances. :)
arn
It's been discussed in this thread:
http://forums.macrumors.com/showthread.php?t=265739
It's best summed up here:
It would be nice, but there are significant hurdles with streaming when you scale up to the volumes that a public keynote stream would attract. There are very few organisations with the infrastructure to serve large numbers of simultaneous streams, and even with donated bandwidth you then have the logistical problem of sending the feed from the source to multiple distribution points.
......
Oh it's definitely possible, but really there's only one company that could realistically cope with the traffic - Akamai - and even they would likely have problems. 150,000 people streaming 300kbit video would be about 44 Gbit/sec, which would be about 10-15% of Akamai's entire global bandwidth usage and 50% of their streams. Even audio would be 10 Gbit/sec for a 64 kbit stream.
Basically, serving up simultanous traffic for a live feed is very resource intensive. It's a very different thing to serve 100,000 people in a day vs 100,000 at the same time.
We're incorporating near-real time photos in this year's MacRumors coverage... so it shuold be pretty enjoyable.... barring any unforseen circumstances. :)
arn
more...
katanna
Jan 9, 06:34 PM
wow, I am surprised... it timed out after 2.5 minutes, but since it has been running for over an hour now... yea!
Added: had a glitch at 1:14, but it fixed quick enough.
Matthew
Added: had a glitch at 1:14, but it fixed quick enough.
Matthew
arn
Jan 8, 09:36 PM
- Thin MacBook
- 15"/17" MacBook Pro Revisions
- iPhone Software Update
- iTunes Rentals, Fox digital copies etc...
arn
- 15"/17" MacBook Pro Revisions
- iPhone Software Update
- iTunes Rentals, Fox digital copies etc...
arn
MacBoy108
Jan 15, 09:04 AM
:apple::apple:Apple Iz The Best!!111!!!!!1!1!!1:apple::apple:
:D
:D
Eduardo1971
Apr 8, 04:20 PM
Perhaps! New Hardware is coming out (iMacs???) and the promo will be a buy a Mac get an iPad for $X.
One could dream...
One could dream...
Pumpkin King
Jan 11, 01:51 PM
I lost my iphone a week ago, so I am really, really hoping for an iphone update. I got a blackjack to tide me over until the release of the next iphone, and I already can't stand it after only one week.
I'm hoping for the new iphone to include 16gb, 3g (although edge wasn't bad at all) and gps. I'm thinking that with google's new psuedo-gps that may be included with the software update, that true GPS isn't high on Apple's list of things to update. But I tried the google program on my blackjack and it's terrible. I'm not even inside the circle that it says I'm in (having just used my phone, so it should be able to locate me pretty accurately). I want real GPS that I can use for navigation. I don't care about knowing that I'm within one mile of some point. FYI I'm in Chicago, so not like we're talking about BFE.
I don't know why people think SSDs are going to be an update. I totally don't think that SSDs will be included in Apple products (apart from iphone and ipods) for a long time. Apple's markets are: 1) consumers - where the price of SSDs is still way too high. Plus, you can't load too many home pictures and movies onto a $1,500 64GB SSD anyway. and 2) professionals - mainly working in, film, photography, web design, etc. These guys all require large hard drives. They probably do have large NASs at home, but they may need more space on the road too. I just don't see Apple's markets clamouring for SSD until it becomes both much cheaper and much larger sizes.
I'm hoping for the new iphone to include 16gb, 3g (although edge wasn't bad at all) and gps. I'm thinking that with google's new psuedo-gps that may be included with the software update, that true GPS isn't high on Apple's list of things to update. But I tried the google program on my blackjack and it's terrible. I'm not even inside the circle that it says I'm in (having just used my phone, so it should be able to locate me pretty accurately). I want real GPS that I can use for navigation. I don't care about knowing that I'm within one mile of some point. FYI I'm in Chicago, so not like we're talking about BFE.
I don't know why people think SSDs are going to be an update. I totally don't think that SSDs will be included in Apple products (apart from iphone and ipods) for a long time. Apple's markets are: 1) consumers - where the price of SSDs is still way too high. Plus, you can't load too many home pictures and movies onto a $1,500 64GB SSD anyway. and 2) professionals - mainly working in, film, photography, web design, etc. These guys all require large hard drives. They probably do have large NASs at home, but they may need more space on the road too. I just don't see Apple's markets clamouring for SSD until it becomes both much cheaper and much larger sizes.
IBradMac
Apr 15, 08:24 PM
thats a lot of ports. :eek:
Rodimus Prime
Jul 30, 11:20 AM
I completely agree.
Perhaps - but maybe that would just cause us to burn more fuel at power plants rather than look for alternative fuels...and who knows what that would do to the price and availability of electricity? To me, it feels like we'd just be exchanging one problem for another.
While that part is true that we would burn more fuel at power planets one advantage you are forgetting about is the power planets are by far much more efficient at producing power than the internal combustion engine on your car. On top of that it is much easier to capture and clean the pollution the power planet produces over what the cars produce. On top of that we can easily most our power over to other renewable choices.
I think we should be less worried (in the short term) about hybrids and electric cars and more concerned with just lowering per capita fuel consumption.
Perhaps - but maybe that would just cause us to burn more fuel at power plants rather than look for alternative fuels...and who knows what that would do to the price and availability of electricity? To me, it feels like we'd just be exchanging one problem for another.
While that part is true that we would burn more fuel at power planets one advantage you are forgetting about is the power planets are by far much more efficient at producing power than the internal combustion engine on your car. On top of that it is much easier to capture and clean the pollution the power planet produces over what the cars produce. On top of that we can easily most our power over to other renewable choices.
I think we should be less worried (in the short term) about hybrids and electric cars and more concerned with just lowering per capita fuel consumption.
sunfast
Oct 11, 03:13 AM
I agree with the idea that this would be an extra product to the line-up rather than a replacement leaving it
iPod Shuffle | iPod Nano | iPod | iPod Video
That's got to work for everybody. I was personally concerned when these stories first emerged (ages ago :rolleyes: ) that the iPod would be replaced as, in it's current incarnation, it's exactly what I want.
iPod Shuffle | iPod Nano | iPod | iPod Video
That's got to work for everybody. I was personally concerned when these stories first emerged (ages ago :rolleyes: ) that the iPod would be replaced as, in it's current incarnation, it's exactly what I want.
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